Personal Project
Wild West Beauty Collection
Name Brainstorm & Interested Products
Benefit Cosmetics sell a range of products. Products such as Lips Tints, Lip Balms, Bronzers, Blush, Highlighters, Brow Pencils, Mascara, Eyeliners. and many more items. I decided for my collections I would include these products as well as an eyeshadow palette and body glitter. These are products that they don’t sell.
Project Goal
Select a makeup brand, pinpoint a trend, and design a collection that follows the trend and is cohesive to the existing brand
Chosen Beauty Brand
I decided to design a beauty collection under the Benefit Cosmetics brand because the brand is unique. Last but not least, I chose this brand because of its brand’s tone.
Brand’s Tone
Benefit Cosmetics is known for its bold, fun, playful, lighthearted, humorous, approachable, and quirky charm. Their tagline is “Laughter is the best cosmetic.” Benefit Cosmetics had a campaign named The Benemart which was a grocery theme. It consisted of various beauty sets of their existing beauty products. The packaging of the sets were food themed with clever and witty beauty names and sayings. The campaign exemplifies the brand’s tone very well.
Process
Final Products